Esraa Elsayed Elmalawy
Turning Raw Data into Strategic Assets.
Microsoft Certified Power BI Engineer | Data Analyst Specialist
Professional Experience Overview :

Data Analyst Freelancer | Upwork (Jan 2025 – Present):
Delivering end-to-end data analysis and interactive Power BI dashboards for global retail and market research clients.

Data Analysis Trainer | ICTHUB Academy (Jan 2024 – Present)
Designing and delivering structured curricula on SQL and Power BI, including database design and advanced querying.
Trained over 100+ learners, resulting in measurable improvements in their data visualization and analysis proficiency.

Data Analyst | Telecom Egypt (WE) (Jan 2022 – Jan 2024):
Developed and maintained C-level dashboards featuring 200+ KPIs across all company sectors to drive executive decision-making.
Managed large-scale telecom campaigns (SMS, Push Notifications) using Teradata CIM
Analyzed campaign effectiveness through metrics such as Gross New Adds and Cost per Acquisition.

Customer Service Agent - Technical Support | Telecom Egypt (WE) (Jan 2020 – Jan 2022):
Resolved technical complaints related to VDSL/SVVDSL port distribution, enhancing .
About Me
Bridging Technical Complexity & Business Clarity
I bridge the gap between technical complexity and business clarity. With 7 years of dual experience in Data Analytics and Science Education, I specialize in Data Storytelling — making complex numbers understandable and actionable for stakeholders at every level of the organization.
My unique background combines deep analytical rigor with the ability to communicate insights in a way that drives real decisions. Whether it's building automated pipelines that save teams hundreds of hours or designing dashboards that transform raw figures into strategic narratives, I focus on one thing: turning data into measurable business outcomes.
I've worked across Healthcare, Fintech, and Education, bringing a cross-industry perspective that enables me to identify patterns and opportunities others miss. Every dataset tells a story — I make sure the right people hear it.
What Sets Me Apart
  • Data Storytelling — Complex insights, simple narratives
  • Cross-Industry Lens — Healthcare, Fintech, Education
  • End-to-End Thinking — From raw data to strategic action
  • Educator's Mindset — I make the technical accessible
Core Competencies
Technical Skill Set
A comprehensive toolkit honed over +4 years of hands-on experience across diverse industries. Each skill area represents deep expertise, not surface-level familiarity.
Data Visualization
  • Power BI (Expert / DAX)
  • Tableau
  • Advanced Excel
  • Interactive Dashboards
Process Automation
  • Python Scripting
  • Power Automate
  • Workflow Optimization
  • ETL Pipeline Design
Statistical Analysis
  • SQL (Advanced Queries)
  • Python (Pandas / NumPy)
  • Hypothesis Testing
  • Regression Analysis
Predictive Modeling
  • Classification Models
  • Market Trend Forecasting
  • Data Mining
  • Scikit-learn / Time Series
Impact
The Numbers That Define My Work
Results speak louder than résumés. Here's the measurable impact I've delivered across projects and industries — from automating tedious workflows to building the dashboards that power executive decisions.
40%
Processing Time Reduced
Slashed manual data processing through custom automation pipelines built with Python and Power Automate
4+
Years of Experience
Cross-industry analytical expertise spanning Healthcare, Fintech, and Education sectors
20+
Dashboards Delivered
Data-driven dashboards developed for strategic decision-making at the executive level
92%
Forecast Accuracy
Revenue prediction accuracy achieved through advanced predictive modeling techniques
Credentials
Professional Certifications
Industry-recognized certifications that validate my expertise across data analytics, healthcare, statistics, and insurance domains. Each credential represents rigorous examination and practical skill verification.
Microsoft Certified: Power BI Data Analyst Associate
PL-300 — The gold standard for Power BI professionals. Validates expertise in preparing data, modeling data, visualizing and analyzing data, and deploying and maintaining assets across enterprise environments.
Learn Python in a Week!
  • Core Programming Skills: Developed a solid foundation in Python programming, covering essential syntax, data structures, and logic.
  • Data-Ready Logic: Gained the necessary coding skills to automate data tasks and build the groundwork for advanced data science libraries.
  • Hands-on Learning: Completed 13.5 hours of intensive practical training and exercises..
Statistics for Data Science Specialist
Probability & Regression — Advanced statistical methods certification covering probability distributions, hypothesis testing, linear and logistic regression, and Bayesian inference for data-driven decision-making.
Insurance Data Fundamentals Certified
Industry Credential — Demonstrates proficiency in insurance data ecosystems, actuarial data analysis, risk modeling fundamentals, and regulatory reporting compliance standards.
Digital Egypt Pioneers Initiative (DEPI) | Data Analytics - Microsoft Power BI Engineer Issued by: Ministry of Communications and Information Technology (MCIT), Egypt Nov 2024 – May 2025
  • Professional Specialization: Successfully completed an intensive professional program focusing on advanced Data Analytics and Microsoft Power BI Engineering.
  • End-to-End Solutions: Mastered the full lifecycle of data analytics, including data modeling, DAX, and creating complex interactive dashboards.
  • Industry Standards: Trained under the supervision of MCIT and leading technical partners like CLS Learning Solutions and 365 Leading.
13+ Power BI Portfolio Projects with DAX & SQL (2026):

  • Issuing Organization: Udemy
  • Completion Date: April 9, 2026
  • Duration: 41 total hours of intensive training
  • Core Impact: study over 13 comprehensive hands-on projects using Power BI with direct SQL database integration. Developed advanced DAX measures to build complex analytical scenarios.

Microsoft Power BI Desktop for Business Intelligence :

  • Issuing Organization: Udemy (Maven Analytics)
  • Completion Date: April 9, 2026
  • Duration: 17 total hours
  • Core Impact: Mastered the full data analysis lifecycle within Power BI Desktop, including data connecting, transforming (Power Query), advanced data modeling, and interactive report design.
Statistics For Data Science and Machine Learning with Python :
  • Issuing Organization: Udemy (Instructor: Taher Assaf)
  • Completion Date: April 9, 2026
  • Duration: 7.5 total hours
  • Core Impact: Strengthened the statistical foundation required for data science, covering probability, hypothesis testing, and regression analysis specifically applied using Python.
Misk Foundation: Data Analytics Virtual Work Experience with STC.



Education
Academic Foundation
A strong academic background combining computational biology with foundational sciences — providing the analytical rigor and research methodology that underpins my data practice.
1
Post-Graduate Pre-Master's in Bioinformatics
Faculty of Computers & Artificial Intelligence
Ain Shams University
Advanced coursework at the intersection of computational science and biological data analysis. Developed expertise in algorithmic thinking, large-scale data processing, and AI-driven research methodologies.
2
Bachelor of Science (B.Sc.)
Benha University
Comprehensive scientific education establishing a strong foundation in mathematics, research methodology, and analytical thinking. This degree cultivated the systematic approach to problem-solving that drives my work today.
Project Showcase
1. HR Analytics Dashboard :
The Problem
HR department struggled to track employee turnover, diversity metrics, and performance correlations across different departments manually.
The Solution
Created an interactive Power BI dashboard that integrates employee demographic data and performance ratings to visualize attrition rates and hiring trends.
The Result
Enabled the HR team to identify high-turnover departments and implement retention strategies, leading to a more data-driven approach to workforce management.
Project Showcase
2-Sales & Inventory Automation Pipeline
3-Advanced Workforce & Retention Analytics (The Executive View)
  • The Problem: High attrition rates and lack of visibility into "Total Cost of Turnover," making it difficult for leadership to forecast hiring needs or identify cultural gaps.

The Solution: Developed a sophisticated Power BI ecosystem featuring Predictive Attrition Modeling. I implemented complex DAX measures to calculate "Time-to-Hire," "Offer Acceptance Rate," and "Revenue per Employee."

  • The Result: Reduced turnover-related costs by providing early warning signals for departments with high flight risk. Enabled leadership to shift from reactive to Proactive Talent Management based on trend forecasting.
Project Showcase
4-Electronic High-Quality No Price (Inventory & Product Analysis)

Managing a high-end electronics inventory where the focus is on quality metrics and stock movement rather than just price-driven sales.
The Solution :
Built a specialized analysis to track product quality ratings, return rates, and stock turnover for premium electronic goods using Advanced Excel and Power BI.
The Result:
Optimized inventory levels by identifying slow-moving high-quality items, ensuring that warehouse space is allocated to the most in-demand premium products.
5-Online Learning & Courses Dashboard

The Problem: An online education provider struggled to track student enrollment trends, course completion rates, and revenue performance across different categories.
  • The Solution: Developed a centralized Power BI dashboard that visualizes key performance indicators (KPIs) such as active learners, drop-out rates, and popular course topics.
  • The Result: Provided actionable insights that helped the marketing team identify "high-demand" courses and optimize their promotional strategy, resulting in a 20% increase in student engagement.

Strategic Data Analysis of the Metropolitan Transportation Authority (MTA) Network :"Graduation Project for the Digital Egypt Pioneers Initiative (DEPI), sponsored by the Ministry of Communications and Information Technology (MCIT), specializing in Data Analytics - Microsoft Power BI Engineer track".
MTA Transit Network: A Strategic Overview

Designed an integrated data model connecting MTA’s subsidiary and affiliate agencies. This card showcases the transformation of fragmented datasets from one of the world's largest transit networks into a unified organizational structure that empowers strategic decision-making.

Ridership Recovery & Trends

Monitoring daily ridership patterns compared to pre-pandemic levels through interactive dashboards. Utilized time-series analysis to identify peak travel days and understand new passenger behaviors, directly supporting improvements in network operational efficiency.
COVID-19 & Transit Correlation
This card bridges my expertise in "Health Data" with operational analytics. Analyzed the correlation between COVID-19 infection rates and ridership decline, providing proactive insights into managing health crises and their direct impact on urban infrastructure
Revenue & Financial Deficit Analysis
A deep dive into the financial gap caused by the pandemic, calculating key metrics like Revenue Improvement %. The analysis revealed a significant income drop of 12.38% for LIRR and 22.47% for Metro-North, providing clear insights into the deficit and
Ready to Automate Your Insights?
Let's connect and explore how data-driven strategies can transform your business operations. Whether you need automated reporting pipelines, predictive analytics, or executive dashboards — I'm here to turn your raw data into your most powerful strategic asset.

LinkedIn
Professional network & endorsements
Upwork
Freelance portfolio & client reviews
Email
Direct inquiries & collaborations
How to Reach Us — It’s Easy!
  • Call us now at [+966 59 445 0103] — available [24 Per Day ].
Made with